Burke Billboards started cruising a 12-metre electronic billboard in False Creek in March
CBC News Posted: May 03, 2016 8:18 AM PT Last Updated: May 03, 2016 9:09 AM PT
The sign bylaw in question regulates signs, including those on waterways within city boundaries.
The now-amended bylaw bans floating signs larger than one square metre on those same bodies of water.
The vessel was temporarily detained by Transport Canada because it wasn’t properly registered as commercial, but then returned to operation.
Oceans fall under federal jurisdiction.
The incident led to a report by city staff recommending the municipality change its bylaw.
The amended bylaw specifically prohibits floating signs in all zones, except small ones under one square metre, “to allow limited promotional advertising on commercial vessels.”
The changes define a floating sign as “a sign that contains third-party advertising and is mounted or affixed to a barge, vessel or other structure that floats or is capable of floating on water.”